Legal
Privacy Policy
How we collect, use and protect your personal information.
Last updated: October 2026
1. Who We Are
HOTEA ATHLETES (“we”, “our”, “us”) is a luxury athletic apparel brand based in London, United Kingdom. This policy explains how we collect, use and protect your personal information when you visit our website or place an order with us.
2. Information We Collect
Account details: your name, email address and password when you create an account. Order details: the products you purchase, quantities, and billing or delivery information collected at checkout. Payment details: payments are processed securely through our payment provider; we never store your full card details on our servers. Communication: messages you send us via email, WhatsApp or social media. Usage data: information about how you browse our site, such as pages viewed, collected through cookies and similar technologies.
3. How We Use Your Information
We use your information to process and fulfil your orders, provide customer support, send order confirmations and delivery updates, improve our products and website, and, where you have opted in, send you marketing communications about new collections and exclusive offers. You can unsubscribe from marketing at any time.
4. Legal Basis for Processing
Where required by law, we process your personal data on the following bases: to perform our contract with you (fulfilling your order), to comply with legal obligations (tax and accounting records), based on our legitimate interests (improving our services, preventing fraud), and with your consent (marketing communications and non-essential cookies).
5. Sharing Your Information
We share your data only with trusted third parties who help us operate our business: payment processors to complete transactions, delivery partners to ship your orders, and IT service providers who host our website and systems. We never sell your personal information to third parties.
6. Cookies
Our website uses cookies to keep it working properly, remember your preferences and understand how visitors use the site. Essential cookies are required for core features such as shopping and checkout. You can manage cookies through your browser settings; blocking essential cookies may affect how the site works.
7. Data Retention
We keep your personal information only as long as necessary for the purposes described above. Order records are retained as required by tax and consumer-protection law, and account information is kept while your account remains active. You may request deletion of your data at any time.
8. Your Rights
You have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict certain processing, and withdraw consent for marketing at any time. To exercise any of these rights, contact us at support@hoteaathletes.com.
9. Security
We take the security of your data seriously and apply appropriate technical and organisational measures, including encrypted connections (HTTPS) and restricted access to personal data, to protect it from unauthorised access, loss or misuse.
10. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page, and significant changes will be highlighted on our website.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, contact us at support@hoteaathletes.com, via WhatsApp at +44 7788 725002, or write to us at London, United Kingdom.